Since 2013, GROOM has been dedicated to developing their signature formulas using carefully selected, eco-friendly, natural ingredients.  Their inspiration stems from the rich tradition of men’s grooming, nourished by scientific innovation in body care.

They make a full line of personal care dedicated to men. This ranges from beard care, shaving care, body care (shower gel, deodorants, soaps), hair care (styling products, shampoo, conditioner) and skin care (wash, moisturizer, serums). Every product has its own protocol, but they can be grouped into a few types: fatty blends, water-based blends, gels, emulsions and soaps.

“In our industry, the choice of ingredients has a huge impact.  They are the heart and soul of our products and are carefully selected for optimal efficacy, as well as their environmental impact.  Each ingredient we use comes from renewable sources and entails minimal ecological impact.

We take pride in manufacturing our products in-house at our Montreal workshop, with thorough attention to detail.  This is why we are confident in guaranteeing the exceptional efficacy of all our products.

At GROOM, we believe authenticity and simplicity are the best expressions of elegance.